Girls Rock Women’s Mountain Biking

Fueled by Grit, Laughter, and Good Design

Girls Rock isn’t your average cycling club—and the brand needed to keep up. We built a bold, energetic visual system and website that celebrates dirt, laughter, and the power of women who ride hard and lift each other higher.

Services Include:

Identity  |  Design  |  Photography  |  Website  |  Email communications  |  Jersey  |  Full event support

Website

Jersey Design

Tinsel-n-Tread Event

Tinsel-n-Tread was the first major fundraising event for Girls Rock. The goal was to create some humor in the artwork and lighten up the concept of fundraising. There were a lot of marketing touchpoints that we needed to have creative for. Website, Social Media, Signage, Silent Auction signs, Bid Sheets, etc. We custom created the logo and rolled out the full project in less than a month.

Facebook Graphic

Instagram Graphic

“I worked with Juliann on the development of the brand identity and website for a non-profit in the mountain biking space. She has a terrific process for guiding the project brief to ensure the work reflects the brand positioning and the desired outcomes. She is strategic, smart, creative and hard working. She built both pieces out in record time and I was extremely proud of the outcome. She's got a great eye for detail and design. The best part is that she is a pleasure to work with!”

Jessica (Miller) Klodnicki,
Chief Marketing Officer & General Manager: Lifestyle, Outdoor and Music Brands

ThE Founder’s thoughts

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