Trips for Kids in New York reached out to us having seen our work for IMBA. One of my favorite ways to receive new clients is through a great referral. While the love of the IMBA site was strong, I suggested a slightly different direction due to the audience for T4K. We highlighted the colors of the logo, added a few new ones, chose a font that would work fo both kids and parents, and with that, we have a new brand for a great non-profit and a very worthy cause! KIDS ON BIKES!!
IA/UX | Design | Creative Direction | Brand Development