IMBA Brand book

Defining IMBA

Often one of the most difficult tasks of an organization is to define exactly who they are and then begin to have the entire organization walk and talk in that tone and along the same path that is defined. The brand book that we created was a project that included an outside marketing pro who walked the team through the process of defining who IMBA is, and then further nailing it down with a book that could be handed out to supporters, brands, etc.

Discovery

Taking a look at the site at the time. What is happening, where are visitors going, what devices are they using, etc. We take a deep dive into what has been the trends on IMBA.com and then start building the strategy around where we want it to be going forward.

Wireframes

Customized wireframes enabled our teams to think through content hierachy and allowed IMBA to see and approve the structure of the site before we painted on the rebranded style.

Responsive design

Fun elements we love

2018 is the 30th anniversary of IMBA’s existence. We have created all visual assets for the event including the logo, social media posts, email banners, assets for the IMBA chapters to use, signage, etc.

Services Include: 

Strategy  |  Design  |  Project Management | Website updates

Event naming and Logo/Brand

Uprising Microsite

Photos by Josh Sawyer

Event Signage

Event hats and tops

A new year and a new look for IMBA. We have updated all of the booth graphics, the photobooth graphics and, well, pretty much everything that will be onsite.

Services Include: 

Design   |   Signage   |   Project Management

Signage at the booth

The creative for this project helped launch their "most widespread effort to directly fundraise for the expansion, improvement, and accessibility of mountain biking in the backyards of millions of people. Help put 500 miles of new trails on the ground, build 10 new bike parks and maintain 140+ miles of trails. This included a website, all social media touch points, their homepage banner, and a toolkit for their chapters to help everyone understand both the program and how to use the artwork we were providing.

Services Include

User Experience  |  Design  |  Marketing Support

Campaign Landing Page

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