The International Mountain Bicycling Association (IMBA) was in great need of an updated and even more importantly, responsive website. They were losing out on donations as their site was not responsive and close to 40% of their site visitors we using mobile devices.
Strategy | Discovery | IA/UX | Design | Project Management
Taking a look at the site at the time. What is happening, where are visitors going, what devices are they using, etc. We take a deep dive into what has been the trends on IMBA.com and then start building the strategy around where we want it to be going forward.
Customized wireframes enabled our teams to think through content hierachy and allowed IMBA to see and approve the structure of the site before we painted on the rebranded style.