Re-branding IMBA

Brand Book

Often one of the most difficult tasks of an organization is to define exactly who they are and then begin to have the entire organization walk and talk in that tone and along the same path that is defined. The brand book that we created was a project that included an outside marketing pro who walked the team through the process of defining who IMBA is, and then further nailing it down with a book that could be handed out to supporters, brands, etc.

 

New website

The International Mountain Bicycling Association (IMBA) was in great need of an updated and even more importantly, responsive website. They were losing out on donations as their site was not responsive and close to 40% of their site visitors we using mobile devices.

Services Include: 

Strategy  |  Discovery  |  IA/UX  |  Design  |  Project Management

 

Discovery

Taking a look at the site at the time. What is happening, where are visitors going, what devices are they using, etc. We take a deep dive into what has been the trends on IMBA.com and then start building the strategy around where we want it to be going forward.

Wireframes

Customized wireframes enabled our teams to think through content hierachy and allowed IMBA to see and approve the structure of the site before we painted on the rebranded style.

Responsive design

Fun elements we love

Highlighting 30 years

2018 was the 30th anniversary of IMBA. We have created all visual assets for the event including the logo, social media posts, email banners, assets for the IMBA chapters to use, signage, etc.

Services Include: 

Strategy  |  Design  |  Project Management | Website updates


D30 Logos

Facebook, LinkedIn, Twitter posts

Email Banners

Instagram posts

 

UPRISING.

It feels like it so we are making it so. Women’s mountain biking is on the rise so IMBA will be hosting a women’s leadership... well, uprising! 

Services Include: 

Event Branding  |  Logo concepts  |  Print collateral  |  Website  |  Event planning

 
 

Event naming and Logo/Brand

Uprising Microsite

Photos by Josh Sawyer

Event Signage

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Event hats and tops

Sea Otter 2018

In 2018 we updated all event elements to the new brand for Sea Otter. Booth graphics, a photobooth and, well, pretty much everything that was on locations.

Services Include: 

Design   |   Signage   |   Project Management


Photobooth design

New 10x10 booth and feather flags

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Sandwich board signage

Dig In Campaign

The creative for this project helped launch IMBA’s "most widespread effort to directly fundraise for the expansion, improvement, and accessibility of mountain biking in the backyards of millions of people. Helping to put 500 miles of new trails on the ground, build 10 new bike parks and maintain 140+ miles of trails.” This included a website, all social media touch points, their homepage banner, and a toolkit for their chapters to help everyone understand both the program and how to use the artwork we were providing.

Services Include

User Experience  |  Design  |  Marketing Support

Project detail overlay

Campaign Landing Page


Donation page


Instagram Posts

Facebook posts

custom logos

We have created a few custom logos along the way for IMBA and some of the programs that are a part of their organization. Below are a select few.

 

 

Nice words from the client

I’ve been working with Juliann for the last year, and all I can say is she’s amazing! She has handled multiple campaigns for our organization, providing digital assets, logos, social media posts, print materials and more. She is unfailingly fast and efficient, while bringing real creativity and an artist’s eye to the work. On top of all of that she has also been the key player in our website redesign, a massive project that we couldn’t have done without her. She is an absolute pro and I truly enjoy working with her.
— Aaron Locker, Senior Director of Development @ International Mountain Bicycling Association