MTCTH--Illustrated.jpg
IMBA-Dirty30-Sept2018-Homepage.jpg
fullsizeoutput_5c7c.jpeg
IMBA_DigIn.png
IMBA-SO2018KD-Banner.jpg
IMG_7530.jpg
MTCTH--Illustrated.jpg

Creative Direction/ Brand Development


International Mountain Bicycling Association, IMBA

SCROLL DOWN

Creative Direction/ Brand Development


International Mountain Bicycling Association, IMBA

 

The International Mountain Bicycling Association (IMBA) was in great need of an updated and even more importantly, responsive website. They were losing out on donations as their site was not responsive and close to 40% of their site visitors we using mobile devices.

Services Include: 

Strategy  |  Discovery  |  IA/UX  |  Design  |  Project Management

 

Discovery

Taking a look at the site at the time. What is happening, where are visitors going, what devices are they using, etc. We take a deep dive into what has been the trends on IMBA.com and then start building the strategy around where we want it to be going forward.

Wireframes

Customized wireframes enabled our teams to think through content hierachy and allowed IMBA to see and approve the structure of the site before we painted on the rebranded style.

Responsive design

Fun elements we love

IMBA-Dirty30-Sept2018-Homepage.jpg

Making 30 look good!


Expanding the brand to highlight 30 years

Making 30 look good!


Expanding the brand to highlight 30 years

2018 is the 30th anniversary of IMBA’s existence. We have created all visual assets for the event including the logo, social media posts, email banners, assets for the IMBA chapters to use, signage, etc.

Services Include: 

Strategy  |  Design  |  Project Management | Website updates


D30 Logos

Facebook, LinkedIn, Twitter posts

Email Banners

Instagram posts

fullsizeoutput_5c7c.jpeg

IMBA Uprising


IMBA Uprising


 

UPRISING. It feels like it so we are making it so. Women’s mountain biking is on the rise so IMBA will be hosting a women’s leadership... well, uprising! 

Services Include: 

Event Branding  |  Logo concepts  |  Print collateral  |  Website  |  Event planning

 
 

Event naming and Logo/Brand

Uprising Microsite

Photos by Josh Sawyer

Event Signage

fullsizeoutput_5c69.jpeg

Event hats and tops

IMBA_DigIn.png

IMBA Dig In Campaign


IMBA Dig In Campaign


The creative for this project helped launch their "most widespread effort to directly fundraise for the expansion, improvement, and accessibility of mountain biking in the backyards of millions of people. Help put 500 miles of new trails on the ground, build 10 new bike parks and maintain 140+ miles of trails. This included a website, all social media touch points, their homepage banner, and a toolkit for their chapters to help everyone understand both the program and how to use the artwork we were providing.

Services Include

User Experience  |  Design  |  Marketing Support

Project detail overlay

Campaign Landing Page


Donation page


Instagram Posts

Facebook posts

IMBA-SO2018KD-Banner.jpg

IMBA


Sea Otter 2018

IMBA


Sea Otter 2018

A new year and a new look for IMBA. We have updated all of the booth graphics, the photobooth graphics and, well, pretty much everything that will be onsite.

Services Include: 

Design   |   Signage   |   Project Management


Photobooth design

New 10x10 booth and feather flags

IMBA_Pop-Up_Concepts_V3.png

Signage at the booth

IMG_7530.jpg

IMBA


SEA OTTER 2017

IMBA


SEA OTTER 2017

Sea Otter 2017. It’s is always a blast and always chaotic. This year IMBA has been working on some new messaging and marketing strategies. It is a work in progress right now, but here is some of the beginning pieces. 

Services Include: 

Strategy  |  Integrated program  |  Design  |  Development  |  Social Media touch-points  |  Signage 

 

Micro Site for Support, Join or Renew

Daily Events Sign

Events2.png

Social Media Campaign - Instagram

Signage at the booth

Custom IMBA logos


Custom IMBA logos


We have created a few custom logos along the way for IMBA’s brand. Below are a select few.